Phreesia Names Alexandra Beneville Vice President of Life Sciences Content material Technique

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WILMINGTON, Del.–()–Phreesia, a frontrunner in affected person consumption, outreach and activation, has named Alexandra Beneville as Vice President of Life Sciences Content material Technique. Beneville formally joined Phreesia on Aug. 1, 2022, from Phosphorus, a direct-to-consumer genomic testing firm, the place she had served as Vice President of Advertising since December 2021.

In her new position, Beneville will oversee the Phreesia Life Sciences Content material Technique crew, spearheading its digital affected person engagement campaigns throughout the Phreesia platform. She brings greater than 20 years of promoting and brand-management expertise to Phreesia, together with management positions with a number of healthcare-industry corporations.

I’m thrilled to welcome Alex to our Life Sciences management crew,” stated David Linetsky, Phreesia’s Senior Vice President, Life Sciences. “I imagine her depth and breadth of expertise might be invaluable to our ongoing efforts to activate sufferers to drive optimistic well being outcomes at scale.”

Previous to main Phosphorus’ advertising efforts, Beneville held quite a lot of management roles at international advertising communications company, Wunderman. Most not too long ago, she served as Managing Director of Wunderman Thompson Japan in Tokyo, overseeing the corporate’s global-to-local advertising implementation, in addition to home campaigns and shoppers. Earlier than transferring to Tokyo, she served as Senior Vice President, Group Account Director of Wunderman Well being DC for almost a decade, preceded by a number of years as a Vice President, Account Director at Saatchi & Saatchi Healthcare Promoting.

Beneville started her profession at Eli Lilly World Advertising, and she or he has broad expertise in therapeutic classes together with oncology, gastroenterology, rheumatology and ladies’s well being. Beneville holds a BA in Historical past from Smith Faculty, and an MBA and MA in Center East Research from the College of Chicago.

I’m a agency believer within the optimistic influence that affected person communications and direct-to-consumer advertising can have in creating an improved healthcare expertise,” Beneville stated. “I’m wanting ahead to main the Content material Technique crew and supporting Phreesia’s work to positively influence affected person well being.”

About Phreesia Life Sciences

Phreesia empowers life sciences corporations to attach meaningfully with clinically related sufferers, delivering focused well being content material in a one-to-one setting. Our PatientConnect providing identifies and motivates the appropriate sufferers to provoke significant model conversations, and our PatientInsights product allows our shoppers to higher perceive their goal affected person populations.

Phreesia meets sufferers the place they’re, each nearly and in-person, and reaches them at a number of contact factors all through their healthcare journey.

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